Reference Code:1200037
Director Technology RGBU-1200037
JobMarketing
Primary LocationHong Kong-Hong Kong
OrganizationLabeling Technology/Integrated Solutions
ScheduleFull-time
Description
Newell Rubbermaid is a global marketer of consumer and commercial products that touch the lives of people where they live, work and play. We are committed to building consumer and commercial Brands
That MatterTMwhile leveraging the benefits of being one company: shared expertise, operating efficiencies, and a culture of innovation. Our globally recognized brands include Sharpie, Paper Mate, DYMO, EXPO, Waterman, Parker, Rolodex, IRWIN, LENOX, Rubbermaid, Graco, Calphalon, Goody, and Teutonia.
The Regional Director is the leader of the business in the region and is responsible for delivering the APAC regional P&L for the Labeling Technology and Integrated Solutions Global Business Unit (GBU) while supporting global brand strategy and innovation with regional consumer and customer insights. This includes setting the strategy on the APAC integrated marketing plans in conjunction with the GBT leads. This is accomplished through a team of in-country marketers and sales teams for Mimio and the Industrial and IT/VAR Labeling segments, as well as through shared marketing and sales resources for the Home / Office Labeling segment. This role reports directly to the Tech GBU President.
He/she will be responsible for:
Brand Stewardship and Innovation
· Translating GBU brand strategy into regional consumer priorities, through close partnership with the VP of Marketing and the GBT leads
· Incorporating Sales feedback into brand and business strategies
· Identifying business opportunities in the market that generate ideas for innovation
· Managing product launches for two distinct brands and product lines; Dymo Labeling and Mimio Teaching.
Brand in the region / Channel Strategy
* Performing a market, brand equity and channel situation assessment
* Defining 3-5 Year aspirations and drivers of growth for the brand in region across channels
* Management directly and indirectly of the channel marketing team for both Dymo and Mimio.
Integrated Marketing Plan
* Determining consumer sub-segment growth levers
* Developing the consumer engagement strategy from Global guidelines
* Developing the customer and channel strategy
* Developing a marketing spending plan
* Adapting global marketing materials to local and tracking results
* Creating Channel marketing plans and have them executed by market
Pricing Guidelines and Trade Funds Management
* Recommending inter and intra channel pricing strategies based on GBU guardrails
* Monitoring price attainment and making course corrections
* Using channel funds profitably
Sales Achievement
* Manages a multi-country sales team with reseller, distributor and account models.
* Will have to show success in working through a significant regional strategic partner for one product category.
* Will also work through shared sales resources to gain share of mind and deliver on expectations.
* Will be responsible for two major product lines and brands, delivering high growth on both.
* Must be able to partner with local Regional Sales leadership as well as GBU executive leadership to achieve sales results.
Financial Management:
* Setting the brand financial forecast for the region (across markets and channels)
* Set Sales targets for applicable teams in the APAC region
* Optimizing brand financial performance in the region
* Collaborating in the S&OP process
* Up to 40% Travel required, both domestic and international
Qualifications
* Four-year college degree, MBA preferred.
* 12+ years of marketing, sales and/or general management work experience. Must have both marketing and sales experience in your background.
* Experience managing a global business or brand, or worked in other country(ies). Demonstrates an understanding of differences between countries and cultures, and has built that understanding into strategies and plans.
* Successful execution working in a matrix environment. Managing through influence as well as direct authority is a critical success factor for this role.
* Demonstrated success in translating business priorities, into marketing objectives, sales objectives, strategies, and plans. Has significant experience in developing communication campaigns integrated across marketing and trade plans.
* Experience successfully managing a P&L, including setting pricing to extract maximum value, reducing costs, E&O, and inventories, balancing financial risks, and forecasting future performance.
* Experience leading large, cross-functional teams to successful results.
* Experience leading a multi-country sales team and partnering with distributors to achieve sales results.
* self-starter and able to work independently
* Strong verbal and written communication skills
* Ability and desire to multi-task
* Fluent in English, both written and verbal fluency required
Newell Rubbermaid and its Business Units are Equal Opportunity Employers and comply with applicable employment laws. M/F/D/V are encouraged to apply.
