Reference Code:1200412
Associate Manager, Brand Marketing-1200412
JobMarketing
Primary LocationJapan-Osaka
OrganizationBaby and Parenting Essentials
ScheduleFull-time
Description
Newell Rubbermaid is a global marketer of consumer and commercial products that touch the lives of people where they live, work and play. We are committed to building consumer and commercial Brands
That MatterTM while leveraging the benefits of being one company: shared expertise, operating efficiencies, and a culture of innovation. Our globally recognized brands include Sharpie, Paper Mate, DYMO, EXPO, Waterman, Parker, Rolodex, IRWIN, LENOX, Rubbermaid, Graco, Calphalon, Goody and Teutonia.
Job Summary:
Key member of a brand management team, managing assignments to meet objectives under the guidance of a manager. Primary responsibilities at this level include leading cross-functional teams, managing projects, new product execution, performing business analysis and tracking, and supporting the brand manager with the overall consumer marketing and management of the brand.
Job Responsibilities:
Consumer and Market Insights
•Tracks marketing metrics, such as share/POS, distribution, and pricing. Recommends conclusions and action steps for the brand and business.
•Supports consumer insights in executing custom research, including developing research materials and product samples, and participating in and observing research.
Brand Strategy
•Participates in brand strategy discussions and in setting a bulls-eye consumer target.
•Works collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide. Works collaboratively with marketing communications to complete a creative brief prior to beginning any work.
Innovation and Product Portfolio Management:
•Participates on a cross-functional team to develop new products following the CDI process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing. Executes SKU level new items.
•Supports brand manager in creating the "bring-to-market" plan for new products, including developing product selling materials and samples, and creating marketing programming.
•Analyzes historical new product launches, and reports on vitality rates.
•Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth. Analyzes information to support brand manager in recommending to enter, exit, or maintain product classes.
•Assists with day-to-day maintenance functions on existing product lines.
Pricing
•Analyzes market, consumer, and competitive information to support brand manager in setting new product pricing and managing price on existing items.
•Works collaboratively with channel marketing to monitor competitive pricing information and tracks own-brand pricing. Recommends key conclusions and action steps for the brand and business.
Integrated Marketing Plannning
•Analyzes consumer, category, competition, and channel/customer as part of a situation assessment. Recommends key conclusions.
•Participates in identifying marketing objectives and strategies and the bulls-eye consumer target for the upcoming year. Analyzes information to support brand manager in recommending A&P budget for the upcoming year.
•Works collaboratively with marketing communications and external agencies to create marketing programming, including writing creative briefs that outline project scope and needs, and linking across cross-functional groups.
•Analyzes and provides consumer, category, and brand information to support channel marketing and sales in category management and sales presentations. Develops product selling materials and samples for internal sales meetings.
•Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan.
•Supports brand manager in estimating ROI for A&P initiatives.
Financial Management
•Analyzes current performance, trends, market conditions, and other contributing factors to help brand manager in recommending base and stretch revenue goals for upcoming year.
•Works with channel marketing and sales to identify programming to generate incremental sales and/or profitability.
•Works collaboratively with operations/sourcing to identify and develop productivity initiatives.
•Analyzes information to support brand manager in development of a 6-18 month S&OP product forecast at the product family level for new and existing products. Participates in S&OP demand agreement meetings.
•Works collaboratively with cross-functional team to reduce finished goods inventory and E&O.
•Works collaboratively with finance, channel, and sales in annually pruning unproductive SKU's.
Organization Role and Structure and Talent Management
•Completes PMDP process for self.
•Supports brand management function in recruiting for brand management positions.
•Uses appropriate decision-making and approval processes in a timely manner. Assists with general marketing discipline functions, including overall 'day-to-day' operations of the brand and product lines.
Other
?Completes all activities under Assistant roles
?Acts as mentor or leader to Assistant Manager level
?Leads small teams
?Acts as project manager and keeper of timelines, tasks, and makes adjustments as necessary
?Drafts research and creative briefs
?Analyzes multiple sources of data and forms recommendations Collects and summarizes business risks and opportunities
?Understand business, brand, and customer priorities and uses the planning process to find common ground
Leads development of minor marketing tactics
Qualifications
* 4-year college degree
* 2 + years of marketing and/ or general management work experience
* sales, channel, management, consumer insights, or marketing communications experience preffered
