Marketing Communications Manager-1102494
JobMarketing
Primary LocationJapan-Osaka
OrganizationBaby and Parenting Essentials
ScheduleFull-time
Description
Newell Rubbermaid is a global marketer of consumer and commercial products that touch the lives of people where they live, work and play. We are committed to building consumer and commercial Brands
That MatterTMwhile leveraging the benefits of being one company: shared expertise, operating efficiencies, and a culture of innovation. Our globally recognized brands include Sharpie, Paper Mate, DYMO, EXPO, Waterman, Parker, Rolodex, IRWIN, LENOX, BernzOmatic, Rubbermaid, Graco, Calphalon, Goody, and Teutonia.
This is a job summary which includes essential job duties of the position. More specific information regarding duties may be provided upon request for particular locations and facilities.
Description
Manages?Aprica & Graco brand overall communication to establish/strengthen brand equity, create consumer demand, market share, sales, and profitability grounded in deep consumer, product, and market understanding. Leads both brands' and products' communication strategy development, integrated marketing planning & execution, retail marketing planning as well as web/social media management and brand PR, and manage total Advertising and Promotion related budget. Manage total 7-8 direct reports via Giving direction and coaching to them. Works collaboratively across with category team and outside specialized (advertising, digital marketing, PR etc.) agency to develop strategy & plan and drive business results. This position will mainly focus on Japan business first, reporting to marketing director then expand responsibility to Asia Pacific markets as he/she demonstrate capability and skill.
Job Responsibilities:
Lead Yearly Integrated Marketing Planning Process:
* Recommends marketing objectives and strategies, consumer bulls-eye target, and A&P budget for the upcoming year.
* Manages an annual situation assessment, which analyzes overall brand and business performance, effectiveness and efficiency of media activity & key promotion & competitive activity. Recommends business implications from key conclusions.
* Works collaboratively with category team and marketing agencies to develop an integrated marketing plan that achieves marketing objectives and is on budget for brands (Aprica & Graco) and key products category in each brand. Leads development of marketing programming with cross-functional departments and external agencies. Works collaboratively with media buying agency to develop a media plan.
* Develop channel and customer-specific point-of-purchase trade plans to ensure consistency with marketing objectives and strategies, and marketing plan.
* Lead channel marketing to develop customized channel marketing/promotion focusing on top 5 customers closely working with sales account team.
* Work with event marketing to develop strategy and plan for event marketing mainly targeting pregnant women.
* Works collaboratively with finance and consumer insights to estimate ROI for A&P initiatives/promotion and media. Builds findings into strategies and plans
Brand equity management:
* Ensure all the brand related communications are in line with defined brand positioning and design guide.
* In case Brand positioning needs to be re-considered, support marketing director to re-define brand positioning and design theme/guide collaboratively working with advertising/design agencies.
* Support brand related communication development (e.g., catalog, web-site, etc..)
Consumer and Market Insights:
* Works collaboratively with consumer insights to understand target consumers media contact behavior and relevancy of each touch points as basis of developing sound integrated marketing communication planning. .
* Works collaboratively with consumer insights to understand shopper behavior and shopper's insights to develop sound channel marketing strategy and plan.
Budget & Financial Management
* Manage total A&P spending plan development and control in accordance with finance guidance for total year as well as quarterly basis.
* Recommends how to pace A&P spending to manage financial risk. Improves marketing ROI.
* Works collaboratively with finance, channel, and operations/sourcing to track cost and drivers of cost and identify opportunity to reduce the cost related to marketing execution. .
WEB/Social Media/PR management
* Work with WEB manager to develop WEB/Social media strategy for each brand and implement plan.
* Work with PR manager to develop PR strategy for each brand/key initiatives and implement plan.
Organization Role and Structure and Talent Management
* Assigns employees clear projects and tasks, and coaches and develops their skills. Completes PMDP process for self and approves all direct report(s)' PMDP(s).
* Collaborates with brand management peers to share marketing best practices.
* Uses appropriate decision-making and approval processes in a timely manner. Makes recommendations to streamline and simplify brand and business processes. Manages the overall 'day-to-day' operations of the brand and business.
Works collaboratively with marketing communications in development of a clear statement of work or project scope and compensation for all marketing agencies before beginning work.
Qualifications
Qualifications
• Bachelors/University degree required
• Minimum 7 years of brand management or marketing communication experience with a proven track record of results
• Experience driving brand equity and share growth
• Extensive background in marketing research, consumer/end-user communication, and channel & retail customer development
• Creative thinking/problem solving skills
• Initiative & follow-through
• Strong project management skills
• Self-motivated with a strong work ethic
• Solid analytical skills and acute attention to details
• Ability to work effectively across functions
• Strong oral and written communication skills for both English and Japanese are required; must be able to present data and conclusions in an organized manner
Preferred Qualifications:
• Consumer Products Industry Experience or advertising/communication agency (as account or strategic planning)
• MBA
